Blogs are a great way for companies and/or individuals to get their voice heard in a non formal way. You can keep your customers up to date on the goings on in your company or you can deliver recipes each day for a month. It is your call. Wordpress is a great package of included software that makes it possible to start out in the world of content management as well. These sites are content driven and have a database in the backend that makes it possible for you as the user to add content and make it live in minutes.